26 | PENNY | REWE GROUP The central video component consists of a Digital Signage network present in 240 stores, with an average of four screens per location, positioned in high traffic areas. We continue to expand the network as part of the broader direction of digitalizing the in store experience. The audio component is supported by PENNY FM – Romania’s first live shopping radio station. For over nine years, we have brought a live DJ and a studio produced We complement special projects with an on site retail media component, represented by the website, mobile app, newsletters, and push notifications. Integrated in store retail media solutions Various digital options: on site retail media program into stores every day, naturally integrating commercial messages into the editorial flow. Through the Point of Sale component, we ensure the execution and standardization of dedicated materials, through visual consistency and uniform implementation at national level.
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