| 25 2025 PENNY Card is our loyalty program, bringing together 4.2 million customers who hold either a digital or physical card. Registered customers gain access to an intuitive digital platform, available on both Android and iOS devices. By using the digital PENNY Card with every purchase, customers accumulate loyalty points, which they can use during future store visits to benefit from reduced prices or to participate in prize competitions. In 2025, we continued our strategic partnership with Money in Motion (MiM), the free expense tracking and financial education app developed by Iancu Guda – economist and financial analyst. The shared message – “We save money, not love” – reflects the values that Our retail media services consist of in store and on site segments. Both provide partner brands and suppliers with an integrated communication ecosystem that connects the physical store environment with the digital space, delivering commercial messages where they matter most: close to the purchase decision. PENNY places at the center of its relationship with customers: accessibility, financial responsibility, and care. Through this partnership, we supported a practical tool that helps Romanians reduce waste, save more efficiently, and achieve their financial goals. The app integrates financial planning principles adapted to the everyday realities of Romanian consumers. PENNY Card Money in Motion (MiM) App Retail Media – integrated communication services in store and in the digital environment
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