| 4 5 | "100 business ideas for Romania", an initiative launched by PENNY Romania In 2022, under the umbrella of the 3RO goal, PENNY launched "100 business ideas for Romania", a brave approach for the local business environment. The initiative represents a continuation of the 3RO goal undertaken in 2020 and by which we propose that, by the end of 2023, 60% of the assortment on sale in stores will have the main ingredient from Romania, be processed and packaged in our country. At PENNY we are constantly analyzing consumer trends and needs to know exactly which are the most sought products by categories and the most desired products that must always be on shelves. Therefore, we understood the need of customers to put in the shopping basket as many products as possible from local sources, fresh and of good quality. The promise to offer our customers as many products manufactured in Romania as possible was the basis of the "100 business ideas for Romania" initiative, an approach by which we want to actively contribute to the development of the local economy. The initiative is based on a volume, in the form of an informative guide, which brings together 100 business ideas, which can be implemented in our country and which would cause a significant increase in the number of products manufactured in Romania on the shelves of our stores. The business ideas contained in the volume cover a variety of fields: from the agri-food industry to the personal care products or packaging industry. In other words, we wanted to put on the table a series of development opportunities, businesses that exist or not in Romania, with the aim of issuing an invitation to all parties who want to get involved in the development of the Romanian economy. The launch of the "100 business ideas" initiative took place in November 2022, in the Aula Magna of the Academy of Economic Studies. The event gathered economy players, academic advisors and authorities to the same table, to jointly find solutions for developing the production of 3RO products. In the long term, we want the "100 business ideas" volume to inspire and generate a broad movement: understanding the need to develop Romanian vertical production from the main ingredient to the product on the shelf in order to meet the needs of consumers and to generate added value in the country. At PENNY, we are still working to accomplish the 3RO goal. We have a network of over 400 local suppliers and we do our best to be a reliable and long-lasting partner for all the domestic producers we collaborate with. At the moment, more than 800 3RO products are waiting for their customers in PENNY stores across the country. All consumers looking for Romanian products will find the 3RO symbol on the shelf next to the products in line with this goal.
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