| 2 3 | Foreword Tănase Stamule Dean of FABIZ-ASE Good luck, The strongest thought in our minds when we started to develop the TripluRO (3RO) project is that there is an enormous potential for developing the local production capacity. The resilience of a country depends on its ability to secure basic products, but also to be competitive in various fields. 33 years after the fall of communism, Romania's economy has turned the quality and quantity desired by customers. These 200 products were divided according to NACE code and analyzed by ASE in a complex survey that forms the basis of this document. For the most representative product categories, together with ASE, we organized round tables between February and May 2023 at the Government of Romania and the Academy of Economic Studies in Bucharest. We have brought to the same table professional associations and smaller or larger producers who want and have the opportunity to make 3RO products. Representatives of the authorities presented the programs and opportunities to access the funds needed for developing of these businesses. In the following pages, we present the main findings of the Strategies for balancing Romania's trade by stimulating and supporting national production survey. We are determined to continue the 3RO project. As we will develop it, we will better meet the consumers’ needs, we will bring even more value to communities, we will be able to shorten the supply chain and, through it all, we will continue to be a sustainable and environmentally friendly company. 3RO is a project designed for the medium and long term and thus offers us the chance to contribute to a healthy future for Romanian producers and for the entire Romanian economy. I congratulate the company for this business initiative and I am convinced that by the adopted strategy they will have even greater success in the Romanian market. Daniel Gross CEO PENNY Romania With trust, We are Romanians, we certainly want to buy as many Romanian products as possible. Because we live in Romania, we want to actively contribute to the smooth running of things and the development of society as a whole. Local producers, large international companies, the Romanian authorities, but also us, together with each of our retail colleagues, can play an important role in the future of the production of 100% Romanian goods. In this respect, we set our goal to end this year having 60% products with the main ingredient coming from Romania, processed and packaged in our country of our total assortment. We have taken steps to certify these products as 3RO, with the entire production vertically carried out in Romania. However, we knew from the beginning that, in order to contribute to the good of Romania, we need all the relevant actors to get involved in the development of Romanian society. In partnership with the Academy of Economic Studies in Bucharest (ASE), we have identified over 200 products that are either not found in Romania, or are not of into a capitalist one, and the main economic goal today is to reconquer the domestic market. The 3RO project, initiated by PENNY Romania, is fully in line with the strategic priorities of our country, helping both to increase our economic competitiveness and, implicitly, resilience, and to the growing demand of the Romanian people to consume Romanian products. We wanted the partnership between ASE and PENNY to generate projects with added value both for us, as partners, and for Romania. PENNY is the first retail company to draw attention to the fact that production is deficient in several sectors, stating that solutions and public policies are needed to stimulate local production. We, the academic field, want to be the link between the business environment and the government, to find together the best solutions to help Romanian producers place in the market the products that are missing today. The involvement, alongside PENNY, in this project is an important step in this path and shows that our society has matured, managing to generate a consistent dialogue between all relevant actors of the industry.
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