8 | PENNY | REWE GROUP and their integration into the shopping experience, aiming to respond to customer needs and offer greater flexibility in interaction with the PENNY brand. Partnerships with delivery platforms such as Bolt Food, Glovo, Wolt, and Bringo were further developed, providing customers with quick access to PENNY products through home delivery services. In 2025, we also launched a new partnership with Bolt Food. Through the Click & Collect service, customers can place orders online via the PENNY app or website and pick up their products from the selected store at the chosen time. At the same time, we continued to develop our own digital services, including the PENNY mobile app, which integrates loyalty mechanisms, personalized offers, and customer benefits. We also expanded existing partnerships, such as Bonapp by Munch, through which we save products close to their expiration date from food waste. At the operational level, we continued investments in digitalization and automation to improve internal processes and support network development. continuous monitoring and improvement of energy consumption in stores and logistics centers. Infrastructure investments included energy efficiency solutions such as modern refrigeration equipment, efficient lighting, and optimized operating systems, contributing to reduced resource consumption. We also continued to expand collaboration with local suppliers and through the 3RO program, helping reduce transport distances and strengthen the local economy. In 2025, we supported community projects and programs ranging from education and sports to culture and environmental protection. Sustainability remains an integrated component of the PENNY business model, reflected both in network development and daily operations. We maintained the implementation of the ISO 50001 energy management standard, which allows 2025 brought the “Forms of Love” campaign, the “From Human to Human” Caravan, and the “From human to Human” podcast – all projects dedicated to celebrating 20 years of PENNY in Romania. We also communicated the documentary “Soul Generation” about the Romanian national football team and the third edition of the “PENNY Points League”. We supported the “The Yellow Tie“ film dedicated to conductor Sergiu Celibidache. We were present at festivals and sports competitions across the country, and our internal brand ambassador program, “PENNY Voice”, continued to grow. We invite you to discover in the following pages the projects carried out in 2025. ENJOY READING! 5. SUSTAINABILITY 6. INTEGRATED COMMUNICATION
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