32 | PENNY | REWE GROUP Football – partnership, project, and passion We are the main sponsor of all Romanian national football teams, a role we take pride in. In 2025, projects dedicated to football continued to generate emotion and impact at national level. In March, the documentary “Soul Generation” premiered, a three episode mini series capturing defining moments for the national team. Also in 2025, the mural dedicated to “Soul Generation” became a visible symbol of our support for Romanian football, while the “PENNY Village Cup” continued to bring football to rural communities, with tens of thousands of children participating nationwide. The “PENNY Points League” is more than a program – it is a symbol of solidarity and of the impact we achieve when we join forces around a common goal. In 2025, points donated by customers were transformed into over €730,000 worth of sports equipment for children from clubs registered on the platform. Over the more than three years of the“PENNY Village Cup”, donations totaling over €2 million have been made to children’s, junior, and youth clubs across Romania.
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