30 | PENNY | REWE GROUP Integrated communication 2025 was a rich year in terms of our communication campaigns. We celebrated 20 years of PENNY in Romania and continued to be present where it matters most: close to our customers and communities. The “Forms of Love” Campaign In an anniversary year, our communication was marked by authenticity and emotion. The Forms of Love campaign, launched in the spring, highlighted the relationships and gestures that bring us closer to customers, colleagues, and communities – a celebration of the authentic values of the PENNY brand. The “From Human to Human” Caravan – 20 years together We set out with the From Human to Human Caravan, a special project through which we visited stores opened 20 years ago and celebrated colleagues with the same length of experience in the team. Each stop was an opportunity to share stories and reconnect with the values that unite us. In 2025: • 16 stores visited • 260+ colleagues involved • 7.000+ kilometers traveled • 60+ hours spent in stores DE ANI
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