20 | PENNY | REWE GROUP At PENNY, the assortment is built around a simple principle: quality, fresh products at competitive prices. Whether we are talking about fresh meat, seasonal fruits and vegetables, dairy products, bread and bakery items, or the extended private label range, every product reaches the shelf only after meeting strict selection, control, and food safety standards. Food quality and safety Quality is a process built on solid principles and continuous improvement. For private label products, our quality control system starts at the product development and supplier selection stage and covers the entire chain – from production to shelf and to the customer. out by specialists, and in stores they are inspected every two hours to ensure that only products in optimal condition are displayed on shelves. Compliance with requirements regarding pesticide residues and contaminants is verified through periodic testing conducted by accredited institutes. Fresh meat – pork, beef, and chicken – comes from animals born, raised, and slaughtered in Romania, sourced from IFS certified suppliers. Upon arrival at central warehouses, all meat products undergo thorough inspections. Strict control of the cold chain, from warehouse to shelf, guarantees freshness and shelf life. 100% of the fresh beef, chicken, and pork meat sold in PENNY stores in Romania aligns with our 3RO objective. PENNY Private Labels PENNY private labels represent one of the central pillars of our assortment and are available exclusively in our stores, offering customers high quality products at attractive prices. Fresh fruits and vegetables are checked upon delivery to warehouses through inspections carried The PENNY assortment – freshness and quality
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