18 | PENNY | REWE GROUP Discounter profile and improved shopping experience Creating a pleasant shopping experience is one of our main priorities. All stores in our network have a uniform layout, with products placed directly on pallets and selected based on the top of mind principle across all categories. Customers find extended areas dedicated to fresh products and private labels in PENNY stores, with clear signage for promotions and essential product categories. In addition, stores offer convenient solutions for customers with a dynamic lifestyle, including a wide range of ready to eat products, semi prepared items, as well as refrigerated and frozen options tailored to everyday needs. We continuously adapt to offer customers a faster and improved shopping experience, especially for those with an active lifestyle, by providing selfcheckout lanes, particularly suitable for smaller shopping baskets.
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