| 26 27 | Statements about the project So many colleagues work within PENNY for the development of the 3RO project - from colleagues of the Procurement department to those from the Communication, Marketing, Regulatory Affairs or Sales departments. We work together to develop the project and to contribute, together with consumers, to a 3 times better society. At the moment, over 800 products available in PENNY stores are marked on the shelf with the 3RO symbol, so that all customers who want more than Romanian products, as we like to call them, can find them as easily as possible. We strongly believe that every step we take forward - from the list of products that can be made entirely in Romania, to the analysis of these products and the categories they belong to, and to the establishment of solutions and next steps for the development of certain sectors and production facilities, can only do good for the Romanian economy and society. In 2020, we launched the 3RO goal, by which we aim for 60% of the assortment on sale in PENNY stores to have the main ingredient from Romania, to be processed and packaged in Romania. It is not an easy thing, especially since it does not depend only on us. We started this project to open a broader discussion about the needs of Romanian producers, the initiatives needed to increase production in certain product categories, but also about the opportunities that the state can make available to Romanian producers. Mihai Dinu University lector PhD, Faculty of Agricultural and Environmental Economics - ASE Bucharest By the 3RO round tables, we became aware of the entrepreneurial and financial potential in Romania. On the one hand, there are entire industries, old and new, that have clear opportunities to grow, to diversify their products and to modernize. Romania's agenda is also determined by what is decided at the European level, so we should not be surprised by the new trends: circular economy, short supply chain, green energy, electric car fleet, respect for the environment, employees’ safety, etc. On the other hand, the funds available at all the country's ministries are enough for developing the local businesses, which can become European players. Now, more than ever, it's time to build. Sorin Anagnoste Vice Dean FABIZ-ASE At present, our nation is facing a trade deficit in the agriculture and agri-food industry, as well as in various other sectors of the economy. PENNY's initiative is commendable in this context, as it strives to offer customers products that are sourced, processed, and packaged within Romania (TripluRO). This campaign supports the domestic market, fosters national production, and leads to an increase in demand for Romanian products and goods. The advantage of implementing this project lies in promoting an open and constructive dialogue among civil society, research and educational institutions, and the public and private sectors. The stakeholders have identified solutions to develop multiple sectors within our country. Among the proposed measures are supporting the agricultural sector and agri-food industry, promoting sectors with high value-added, investing in research and development across various economic fields, encouraging SMEs and local entrepreneurship, developing infrastructure, and promoting short supply chains. Romania's trade deficit can be balanced through the stimulation and support of domestic production, and as a result of this project, a set of integrated strategies has been identified to increase domestic production and reduce import dependence. Marek Dolezal Chief Operating Officer PENNY Romania Daniel Costache Head of Food Buying PENNY Romania
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