For two decades, we have been dedicated to meeting the needs of Romanians through an efficient development strategy. Our priority is for Romanians to find in PENNY stores the desired products, made in Romania, at affordable prices. Thus, the 3RO initiative was born, which we have developed annually through new research and close collaborations with Romanian producers, with the 3RO assortment now accounting for 53% of our turnover. Economic growth through the expansion of the range of Romanian products can be Daniel Gross CEO PENNY România achieved through smart initiatives that benefit both consumers and local producers, with the retail sector playing a crucial role in this equation. The recent study conducted in collaboration with the Bucharest University of Economic Studies highlights the significant impact of our sector on the Romanian economy and the reasons why our support for the development of local production brings benefits to all parties involved. We invite you to read the results of the study ‚Assessment of the Economic and Social Impact of the Retail Sector in Romania,’ as it represents a valuable resource for understanding this complex sector and fully appreciating its contribution to Romania’s economy. Each project Irina Butnaru Head of Corporate Communications and Spokesperson PENNY România carried out in collaboration with the Bucharest Academy of Economic Studies has revealed data and solutions beneficial for healthy development within the Romanian economy, at a time when good cooperation between the academic environment, the business world, and public authorities is essential. We are proud to launch this new study as an invitation for collaboration and communication, directed towards the entire retail industry in Romania. The recent study conducted in collaboration with the Bucharest University of Economic Studies highlights the major impact our sector has on the Romanian economy. This study is essential for Daniel Costache Head of Buying Food PENNY România understanding the crucial role that the retail industry plays in the country’s economic development, working directly with local producers and having the best knowledge of consumer demand per product category. Through a detailed analysis of the data, the study highlights the reasons why our involvement in supporting local production brings significant benefits to all parties involved – local producers, customers of our stores, authorities, and the population of Romania as a whole.
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