https://www.applied-research.ase.ro/evaluarea-impactului-economic-si-social-al-sectorului-retail-din-romania-2/ Finally, a major challenge identified by several companies is the lack of specialized human resources for the implementation and management of ESG or innovation projects. This constraint is frequently mentioned alongside high costs as one of the main barriers to investment. In this context, human capital development is emerging as a key area of indirect investment, through training programs, inclusion initiatives, and employee retention efforts. Overall, the investments reported by companies confirm a strategic shift in Romania’s retail sector—from quantitative growth to qualitative transformation. Companies are analyzing and implementing initiatives that integrate technology, sustainability, and efficiency into a business model adapted to current and future challenges. This document is based on the findings and data from the study “Socioeconomic Impact Analysis of the Retail Sector in Romania”, conducted by the Bucharest University of Economic Studies and funded by PENNY | REWE Romania SRL. The data was obtained from public sources and analyzed by the authors. The authors bear full responsibility for the content, opinions, and interpretations presented in this publication. These do not necessarily reflect the views of the funder or other entities associated with the study. The information included is intended for educational and informational purposes only and does not constitute professional or legal advice. The full study can be accessed here or at the following address:
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