5 PENNY TEAM It is our priority that every PENNY employee feels valued and has the guarantee of a stable job. We make sure to offer our colleagues a comprehensive benefits package, such as additional vacation days, vouchers, and performance bonuses. Last but not least, we are proud to have received the Top Employer certification for the fourth consecutive year. DIGITALIZATION Last year, we continued our collaborations with Glovo and Bringo and formed a new partnership with Tazz to be as close as possible to our customers, regardless of the platforms they use. 2024 was also the year of digitization at PENNY, marked by the launch of the first autonomous PENNY store in the world, in Bucharest. You enter, shop, pay, and leave, with the store offering a unique, digitized experience that gives customers more autonomy and more time for themselves. SUSTENABILITY All PENNY stores in Romania are BREEAM certified, and all newly opened stores are BREEAM In Use certified. Sustainability remains a very important pillar for us, as evidenced by the large number of active partnerships we have with non-governmental organizations in the country, for the benefit of communities. One example is the launch of the cafeteria at the Bufkids Center in Buftea, which offers children in the community the opportunity to learn in a healthy environment, suitable for their development. The National Food Collection campaign, organized together with the Federation of Food Banks in Romania (FBAR), encouraged customers to purchase and donate non-perishable food items, which were quickly collected and distributed through the Food Banks Network and partner organizations, ensuring they reached those in need as quickly as possible. By the end of 2024, the Food Banks Network was collecting products from 291 PENNY stores, and approximately 3,100 tons were collected from the PENNY network, representing 33.5% of the total amount collected nationwide. Last but not least, through every loyalty campaign we run in our stores, we contribute, together with our customers, to the well-being of the communities we are part of. INTEGRATED COMMUNICATION 2024 was an active year regarding communication activities. We relaunched Haiduc, our private beer brand, continued the „Memory of the Summer Taste” series with a new edition featuring recipes with stories, alongside Chef Alex Petricean, and set new records with the second edition of the PENNY Points League. PENNY’s corners and activities engaged the public at events where we were partners throughout the summer and beyond. Let’s not forget RONNY, who continues to be the most loyal supporter of the National Football Team, always present at matches. We also continued the PENNY today corporate events series with a new edition in which we presented the financial results at our store in Otopeni. We also met with the press representatives and partners at the launch event of the first autonomous PENNY store and celebrated with our team the achievement of an important milestone – 400 PENNY stores in Romania. Our 3RO and PENNY Points League projects were awarded at important communication competitions
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