4 PENNY | REWE GROUP Dear reader, We are delighted to present to you the achievements of PENNY Romania in 2024 through our annual report. Despite a volatile socio-economic and geopolitical context, marked by successive inflation increases and supply chain challenges, we have once again successfully achieved our goals. In 2024, we demonstrated agility and got even closer to our customers, offering them quality products and services in line with their needs and expectations. Here are the achievements of 2024 for each of the seven strategic pillars of PENNY Romania. EXPANSION PENNY closed 2024 with 416 stores in Romania. Over the course of the 12 months, we opened 40 new units and reached an important milestone – over 400 stores in our country. At the same time, we began construction on our fifth logistics center in Romania, located in Mihăilești, Giurgiu County, which we will inaugurate this year. By 2029, we plan to reach 600 stores and six logistics centers in Romania. Also in 2024, Achievements of the year 2024 we surpassed the milestone of 200 partner butcheries affiliated with PENNY stores nationwide, and we plan to increase the number to 375 by 2029. STORE REMODELING AND ENHANCED SHOPPING EXPERIENCE Currently, all units in Romania follow the PENNY Punct format, and all new store openings are BREEAM In Use certified. In 2024, we also introduced a new shopping experience for our customers in Bucharest – we launched the first autonomous PENNY store in the world, which offers a unique, digitized experience, providing customers with more autonomy and more time for themselves. PRODUCTS FROM ROMANIA We continue with confidence the 3RO initiative, through which we aim, together with the relevant authorities and the local business environment, to offer Romanians as many products as possible with ingredients primarily sourced from Romania, processed and packaged in the country. Currently, 100% of the fresh meat (beef, chicken, and pork) sold in PENNY stores aligns with the 3RO objective, and some of our partners have managed to develop production and processing lines for 3RO products. We continue to expand our private label portfolio to reach our goal of having 45% private labels in our portfolio, and we are pleased that many products from ranges such as Hanul Boieresc, Boni de tot, or SuporteRO are increasingly sought after by our customers.
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