Annual Report 2024

35 PENNY Points league Last autumn, we successfully concluded the second edition of the PENNY Points League program, dedicated to football clubs for children, juniors, and youth from all over the country. Through the platform, registered clubs had the chance to receive digital shopping points from PENNY customers, which they converted into equipment necessary for training. PENNY Points League is more than just a program – it is a symbol of solidarity, of the impact we have when we join forces for a common goal. Over 45,000 sports equipment and accessories reached young footballers in Romania, with over 3.37 million points donated by PENNY customers during the campaign. 1,133 football clubs for children, juniors, and youth from across the country participated in the second edition of the program and placed 2,600 orders through the PENNY Points League platform.

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