33 2024 was also an extremely active year in terms of our communication campaigns. Last summer, we once again supported the Romanian national football team in a moment of great joy and hope – qualification for EURO 2024. After years of waiting, we all welcomed with enthusiasm the news that our team would play alongside the best teams in Europe, and we had the opportunity to be part of this national frenzy. In the context of qualifying for EURO 2024, we launched a campaign through which we sent messages of support for the national team during the matches, regardless of the result, emphasizing that the Romanian football fans will always stand by the team. Through a partnership with Coca-Cola, we launched a promotion through which we offered double invitations to the grand final and hundreds of supporter kits. We then continued the surprises for fans and launched the Hai, România, la PENNY! loyalty campaign, which was met with real success. A symbol of this campaign became the yellow T-shirt available in PENNY stores, part of our loyalty campaign. The T-shirts were proudly worn by Romanian fans of all ages, uniting supporters in an explosion of color and passion. These T-shirts became a symbol of supporting the national team and national unity and went viral through numerous social media posts.
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