28 PENNY | REWE GROUP Integrated communication PENNY TODAY. We continued the PENNY today series, and in 2024, we organized the 9th episode in which we presented the financial results of 2023, right at our home, at the PENNY store in Otopeni, the most sustainable PENNY store in Romania. THE LAUNCH OF THE AUTONOMOUS STORE Also, part of the event series was the launch of the autonomous PENNY store in Bucharest, where, during the inauguration, the technology inside the store was presented, showing how it works and opening the doors to a 100% digital and fast shopping experience.
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