26 PENNY | REWE GROUP Last but not least, through each loyalty campaign organized in the stores, PENNY contributes, alongside customers, to the well-being of the communities we are part of. With the occasion of the 2024 loyalty campaigns, PENNY customers enjoyed the special collection of VIVESS crystal glasses from the „Offer a complete experience to the taste” campaign, played with plush toys from the „Enjoy a plush of health at play!” campaign, invented new recipes in the kitchen during the „Maximize your imagination in the kitchen!” campaign, and relaxed with VIVESS textile products from the „Invite comfort into your home” campaign. Through all the loyalty campaigns, we supported the World Vision Romania organization, which has been running the „I Want to Be in the 9th Grade” program for years. The common goal was to help and encourage dozens of students to access educational programs and continue their studies
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