25 The objective of this project was to mobilize the community to support vulnerable individuals through donations of non-perishable food. Under the slogan „Together we feed hope”, the campaign was one of the largest solidarity initiatives in Romania, bringing together the efforts of customers, volunteers, and partner organizations, and providing essential support to thousands of families who struggle daily with scarcity. For us, another significant step in 2024 was the expansion of the process of collecting food close to its expiration date, but still suitable for human consumption, from PENNY stores. This initiative led to a significant increase in the quantities collected and provided constant support to partner organizations that care for people in need. By the end of 2024, the Food Banks Network had received products from 291 PENNY stores. One project with a significant societal impact is the National Food Collection. PENNY was a partner in both editions of the National Food Collection, where the following results were achieved: 378 participating stores (the entire network of stores at that time) collected 95.8 tons of food, which were donated to 151 partner NGOs supporting 23,065 vulnerable individuals. 403 participating stores (the entire network of stores at that time) collected 166.8 tons of food (representing a 73.29% increase compared to the amount collected during the Easter edition in PENNY stores). The food was donated to 200 partner NGOs supporting 27,282 vulnerable individuals. A total of 2,738 volunteers were involved in the drive. Easter Edition Christmas Edition
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