22 PENNY | REWE GROUP As a strategic partner, PENNY Romania supported the launch of the Money in Motion (MiM) app, a financial education app for Romanians. This initiative highlights our commitment to contributing to the education of Romanians for a sustainable lifestyle, including promoting the habit of smart shopping. The application for promoting the habit of smart shopping, founded by Iancu Guda, provides access to resources and tools for managing personal finances. Last but not least, the PENNY Card is the loyalty program that brings together over 3.5 million digital and physical cardholders. The program is based on the use of a digital card or a physical card, which can easily be connected to the digital account in the PENNY app. Customers who sign up for the PENNY Card loyalty program have access to an intuitive digital platform, available on both Android and iOS devices. After downloading the PENNY app, they simply need to activate their digital card and scan it at the checkout during shopping. By using the PENNY digital card with every purchase, customers accumulate loyalty points, which they can use on future store visits to enjoy discounted prices or participate in contests with attractive prizes.
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