17 We also continued the „Hanul Boieresc – The Memory of Summer Taste” video series with a new edition featuring story-driven recipes, alongside Chef Alex Petricean. The new recipe series was inspired by people’s stories and memories. Chef Alex Petricean engaged both his community and the PENNY Instagram community in the recipe selection process, inviting the public to share memories in the comments about traditional dishes—stories of recipes that bring back the taste of childhood memories. The most captivating recipes were selected to be reinterpreted in the video series using 3RO Hanul Boieresc products from PENNY. Last year, we also reached the milestone of 200 partner butcher shops affiliated with PENNY stores nationwide. These 200 partner butcher shops, along with our 10 own butcher shops, mark a significant step in our commitment to offering high-quality local products and strengthening collaborations with traditional butcheries across different regions of the country. We plan to increase the number of butcher shops to 375 by 2029.
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