13 Products from Romania 3RO — products with the main ingredient sourced from Romania, processed and packaged in the country At PENNY, we aim to harness the potential of local production and offer our customers fresh, affordable Romanian products. For this reason, in 2020, we committed to achieving the 3RO objective, under which 60% of our assortment would have its main ingredient sourced from Romania and processed and packaged in the country. This is an ambitious project, and we have made significant progress in achieving it. Today, we have over 800 3RO products on the shelves of PENNY stores nationwide, accounting for 53% of our turnover by the end of 2024.
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