12 PENNY | REWE GROUP Store Remodeling and Enhanced Shopping Experience Providing the most pleasant shopping experience is one of our top priorities. Currently, all PENNY stores operate under the PENNY concept, and all newly opened stores are BREEAM In-Use (Building Research Establishment’s Environmental Assessment Method) certified, in line with our sustainability strategy that follows European legislation and meets global environmental requirements. In 2024, we also launched a new store format for our customers in Bucharest – the first autonomous PENNY store in the world. This is a new, digital experience that offers customers more autonomy, especially for those who highly value their time. We are testing this new format and paying close attention to customer feedback in order to continually improve our services. We are continuously adapting to provide our customers with an improved and fast shopping experience, especially for those with a busy lifestyle, offering selfcheckout stations, ideal for smaller shopping baskets. PENNY stores cater to modern consumers with a fastpaced lifestyle, and the PENNY Punct format adheres to energy efficiency principles, aiming to enhance comfort not only for the customers who visit us but also for our employees, to whom we want to offer a friendly workplace, adapted to their needs.
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